APP-ETITE FOR WHISKY
Look ahead to our new app!
Over the last year we’ve been working hard to bring you our brand new SMWS app, which is coming soon to SMWS members in the UK. Mads Schmoll put it to the test
Our new SMWS app is on its way, initially to UK members, in both the Google Play and Apple stores. This first version of the app is the result of 30 testing sessions, which included analysing over 1200 pieces of qualitative data. With 10 concepts prototyped and 150 distinct features identified, the work began in earnest to create an app that would offer members a more streamlined shopping experience.
In this first version, flavour profiles sit at the heart of the app, allowing you to focus on one of the most important parts of the Society journey — endless flavour discovery. This focus means that it is now much easier to find the whisky you’re after in the app — whether you’re browsing or buying.
As part of this, we’ve also refined our product and price filters, both in the app and online, allowing you to find your next favourite whisky according to your flavour and price preferences. This first build allows you to purchase Society bottlings and gifts from directly within the app.
If you’re not quite ready to buy, you can also use the app to create a wish list to keep track of your top whisky picks.
Watch this space for more updates about our app and when and where you’ll be able to download it.