WHISKY FESTIVAL SEASON
Join the flavour hunt
At the heart of the whisky world, where enthusiasts and connoisseurs unite in the pursuit of exceptional single malts, lies a community driven by a relentless passion for flavour exploration. This May, as the whisky festivals across Scotland beckon, we invite you to embark on a journey with us – the Flavour Hunters – where every dram tells a tale of discovery and delight
WORDS: MHAIRI MITCHELL PHOTOS: PETER SANDGROUND
Since the beginning, our mission has remained steadfast: to uncover the finest single cask single malts that tantalise the palate and ignite the senses. With one eye fixed on flavour and the other on fun, we traverse the whisky landscape, charting new territories of taste and sharing our spirited adventures through whisky-infused narratives.
As lovers of the extraordinary, we relish the thrill of trying new tastes, savouring each sip as an experience unto itself. If you share our passion for the exceptional, then you are one of us – a Flavour Hunter. And what better way to celebrate our shared passion than at our Flavour Hunters Festival in May?
This year, we’re raising our glasses to the art of sherry-cask maturation – a cornerstone of our flavour journey. Throughout May, our Flavour Hunters Festival will pay homage to the rich tapestry of flavours unlocked through sherry cask aging.
From exclusive festival events to curated whisky releases, captivating stories from Spain, and more, we invite you to join us as we embark on a sherry cask takeover like never before.
In honour of the regional Scottish whisky festivals, the Society is presenting 12 batches of exceptional whiskies, paying homage to the diverse flavours, ages and distilleries that define our beloved spirit.
Available globally in May 2024, these releases capture the essence of each festival and Scotland’s whisky regions, inviting you to partake in the festivities from afar.
As May beckons, we extend our hand in invitation. Whether you’re a seasoned aficionado or an eager newcomer, join us at the Flavour Hunters Festival and immerse yourself in a world where every sip tells a story, and every flavour ignites the imagination.
MARCH
SMWS FESTIVAL
SMWS festival plan goes live, unveiling the full programme and event announcements
APRIL
FESTIVAL BOTTLES RELEASED
Spirit of Speyside festival bottles released, kicking off a month-long celebration of whisky
APRIL
CRAIGELLACHIE HOTEL
Indulge in a Scotch & Sherry tasting experience at The Craigellachie Hotel
MAY
SPIRIT OF SPEYSIDE
Immerse yourself in the Spirit of Speyside with engaging stories and entertainment
MAY
LOWLANDS TO HIGHLANDS
Discover the allure of Lowland and Highland Festival bottles
MAY
CAMPBELTOWN RELEASE
Raise a glass to Campbeltown with our exclusive bottle releases
MAY
ISLAY RELEASE
Embrace the essence of Islay with our coveted bottle release
MAY
FEISE ISLE
The party kicks off with the Society’s Flavour Hunters events
Together, let’s raise our glasses to the endless pursuit of flavour and the camaraderie that unites us all as Flavour Hunters. Cheers to an unforgettable festival season!